Outsourced shipper prospecting
New shippers. Stronger relationships.
We find and research potential shippers, manage personalized outreach and follow-ups, and connect interested prospects with your team.
For freight brokers, 3PLs, and trucking businesses.
Research. Outreach. Follow-through.
Find your service fit
Example shipper profile
Equipment manufacturer
- Freight
- Machinery and equipment
- Fit
- Matches agreed service criteria
- Contact
- Relevant shipping contact
Example reply
“Do you handle oversized equipment? We’d be open to an introduction.”
Ready for your team to follow up
Keep prospecting moving while you move freight.
Consistent prospecting takes time. We handle the research, introductions, and follow-up around the freight your team wants to win.
Research shaped around your business
Relevant outreach and follow-up
Clear handoffs when interest develops
How it works
From the right company to the next conversation.
A focused process, built around the kind of business you want to win.
We align on your equipment, lanes, service area, industries, and the customers you want to reach.
Example targeting brief
- Freight
- Equipment shipments · oversized loads
- Coverage
- Agreed service regions
- Customers
- Manufacturers and dealers
Criteria are tailored to your business.
You handle the quote and the relationship. We keep prospecting moving.
Our approach
More than one way to start a relationship.
Targeted prospecting
Find new shippers.
Identify companies that fit your equipment, industries, and service areas, then approach them with a relevant introduction.
Relationship reactivation
Reconnect with past contacts.
Where appropriate, revisit inactive accounts and past conversations with a clear reason to reconnect.
Signal-led research
Reach out at the right time.
Research relevant developments, such as expansion or new facilities, to find a useful reason to introduce your services.
Who we help
Built around how you move freight.
We work with freight brokers, 3PLs, and trucking businesses that want a more consistent approach to finding new shipper relationships.
Freight brokers developing new shipper accounts.
3PL teams pursuing defined industries or lanes.
Trucking businesses looking for customers aligned with their equipment and capacity.
EquipmentIndustriesGeographyLanesCapacity
Your targeting starts with your capabilities—not a generic list.
Working together
A clear scope. A practical starting point.
- 01
Discuss your business
Your equipment, lanes, and the shippers you want to reach.
- 02
Agree the pilot scope
Set the target market, outreach, and handoff expectations.
- 03
Launch, review, and refine
Review the work together before deciding how to continue.
- Defined target market
- Agreed research and outreach scope
- Approved messaging
- Organized reply handoffs
- Regular progress updates
- Review before continuing
FAQs
Questions, answered plainly.
Are you a freight broker?
No. LanePursuit provides shipper research and prospecting support. Your team handles freight quotes, operational decisions, and customer relationships.
What counts as an opportunity?
That depends on the scope we agree together. It could be a relevant shipper open to an introduction, a conversation about future coverage, or an active quote request. We distinguish these clearly.
Do you send outreach on our behalf?
Campaigns can be arranged using an approved business identity and mailbox, with messaging and access agreed before launch.
Can you focus on specific equipment or regions?
Yes. Targeting is shaped around your equipment, service capabilities, preferred industries, lanes, and geography.
Can you work with our existing contacts?
Yes, where appropriate. Existing and inactive contacts can be included in a defined reactivation campaign, with current customers and exclusions accounted for.
Do you guarantee loads or revenue?
No. We commit to the agreed prospecting work and clear reporting. Replies, quote requests, and booked freight depend on market conditions, prospect needs, and your sales process.
How do we get started?
Tell us about your business and the shippers you want to reach. We’ll discuss fit and outline a practical initial scope.
LanePursuit needs advisor
What does your business need next?
LanePursuit provides shipper prospecting—not freight transport or hauling quotes.
Research. Outreach. Follow-through.
- Targeted prospecting
- Relationship reactivation
- Signal-led research
Let’s talk about the shippers you want to reach.
Tell us a little about your business. We’ll discuss where LanePursuit could support your prospecting.
- Emailsales@lanepursuit.ca
- Phone204-904-8467